ICO Marketing Strategy: How to Promote Your ICO Effectively

Initial coin offerings or ICO is commonly abbreviated is a method to raise funds for a cryptocurrency project. it involves selling a part of the cryptocurrency too early investors in exchange for some other cryptocurrency or a legal tender. While it might sound quite similar to the IPOs, it is highly unregulated and might not always translate into security or solid cash.

In spite of its dubious attributes, ICOs have grown really fast in the past two years. Just as much as any other service, ICOs are just a method to raise funds and it requires some marketing muscle to let the potential investors know about the availability of this opportunity to invest. It is at this juncture that the marketing of your ICO becomes quite important.

How to promote your ICO?

Design an attractive website:

Just like any other online business, the website serves as a point of culmination for many marketing efforts. It is important that you have a well-optimized website even before you launch your ICO. The website should be intuitively navigable, minimal in design and at the same time, not compromise on the intensity of information it is required to provide. It should be noted that a website that provides too much or too little information is bound to repel customers.

Keeping the website updated:

Another important aspect when it comes to ICO marketing is keeping your website updated with the latest information on the progress of your ICO. This part not only serves to keep your customers informed but also increases the trust and the quality of traffic to your website. Including a call to action phrase on your website increases the probability of conversions.

Capitalize on social media:

Needless to say, social media today stands as the Numero Uno medium for marketing. Social media service to communicate to your investors in places where they are likely to consume information. It is agreed by experts that it is the communication that makes a difference in the result of the ICO being a success or a failure. Social media platforms not only serve to enable communication between the ICO creators and the investors but also facilitate a peer-level communication that takes a little bit of burden off your shoulders.

The different social media platforms that you should be looking at are:

Facebook - FB already has a lot of groups and pages dedicated to discussing ICO and cryptocurrency. Marking the presence of your ICO in these kinds of places ensures that you are not only spreading the word but also doing it in a place where the audience is concentrated by their interest.

Reddit - Social media marketing Gurus might not except Reddit as a great marketing platform but when it comes to concentrated interests like cryptocurrencies, Reddit has all the credentials it takes to build on discussions and introduce your brand of ICO on a hot platform.

Telegram - When it comes to instant messaging platforms, a group of people who are aware of the awesomeness of decentralization will prefer Telegram over WhatsApp. This aspect automatically makes Telegram a great platform for your ICO marketing especially when the cryptocurrency community has shown an increasing interest in embracing this tool.

Quora - Quora has positioned itself as a Facebook for intellectuals. The topical segregation and the consumption of content that is driven by the question make it a great platform for you to market your ICO.

Specialized forums -Nothing presents the better option to make it your ICO Dam a place that has been exclusively this line for the purpose of fostering interaction between investors and cryptocurrency enthusiasts. While specialized forums might not essentially have the reach, it was all the ammo that it takes two get the depth.

Public Relations and media outreach:

In this realm of marketing that is driven more by communication and relationships than anything else, it is important for you to have the optimal media outreach. There are a lot of websites that provide press release services and some of them are specific to cryptocurrencies and Investments. They might be on the expensive side but the cost pays off well in returns. A good ICO marketing agency will take care of all your requirements when it comes to press releases. While some of the best ICO marketing agencies might charge in the tune of $50,000, the exposure that you get in return is worth what you spend.

If you would like to go with a DIY method, you could either choose to generate quality content or wait for a considerable amount of time. Among the two choices, the first one seems practical and viable.

Announcing bounties:

How about a campaign that good kill two birds with one stone? These bounty campaigns not only help you eliminate all the programming errors or any other flaw that might make your ICO less lucrative but also serves to promote your ICO in some of the best places. This exercise should be done with utmost care as too many free tokens might destroy the reputation of your ICO.

Listing:

Listing your ICO in major listing sites is akin to what directories did to the old school of business. While it might seem like a classical idea, it has its own set of advantages and needless to say, there are a lot of investors who depend on this kind of platforms for making their first move into investing in an ICO.

What makes your ICO marketing a success?

The success of any marketing exercise should be measured in terms of key performance indicators and results. The process is pretty much the same for marketing any ICO. Here are a few steps that might help you achieve distinction from your competition:

Target segment - Targeting is the Holy Grail of marketing. just because the interest in cryptocurrency is on the rise doesn't mean that you can market it to every person. A good you are no marketing agency will make sure that your target audience are well refined and defined.

Seek expert help - ICO marketing experts in the market bring the essential knowledge to assist you in launching your ICO with the right marketing message. They understand the best practices of the Crypto world and the implication they have in marketing your ICO. The Apparent loss that you suffer in paying an ICO marketing expert translate into better profits in the long run.

Transparency - One of the greatest factors that influence the market today is trust. It is important for you to increase the confidence that the buyers have on your ICO. One of the easiest ways to promote this trust is to make your entire ICO transparent. Making all the financial information readily available and be informed in answering the questions that people might have on your ICO will help in this regard.

Connect with the emotion - Numbers speak a language that everyone understands from the brain but it is the abstractness and the emotional intensity of the statements like your mission and vision that tip the balance towards the side of investing. Make sure that you have an inspiring and emotional story to tell your customers.

Establish Compliance - Going an extra mile always impresses the investors! ICOs are highly unregulated and are sellable even with the elements of uncertainty. If you could make your ICO compliant with the requirements of the SEC, this small step might serve as a giant leap when it comes to the marketing appeal.

Connecting with an agency:

Whatever has been said above might seem like a lot of work for any company that plans to launch its ICO. However, there are a lot of specialized ICO marketing agencies that take care to oversee all the aspects of marketing your ICO in the most cost-effective fashion.